Thursday, October 8, 2009

Got Milk?


The screen cap above is not from a B-rated sci-fi movie (nor a porn flick), it's from "Battle for Milkquarious," an over-the-top, online rock-opera - about "milk'. Yes, I said milk.

It's the creation of the California Milk Processor Board and ad agency called Goodby Silverstein & Partners San Francisco. (That's the same group that brought you the Got Milk ad campaign). Obviously, this is advert for drinking milk, but it's also part of a contest for students in California. Students will compete in recreating scenes of the rock-opera in order to win money for their school's art education program. Lucky bastards. I wish Florida would come up with something like this.

You can watch and enjoy the whole rock-opera movie at http://www.milkquarious.com. It's definitely something to see and something that will go viral really soon (if it hasn't already).

(via @Pixelfish)

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